Engineer studies struggled with a very large numbers of dropouts and NITO created a “hotline” for students who considered quitting. To create awareness of the hotline, we made a poster shaped like an emergency exit which was hung up on campuses around the country. NITO received an increase of traffic on the phone. The idea generated a lot of press coverage. Art Director: Nico Wahl, Design: Kristina Skjauff. For this we got a bronze in Norway’s most important advertising- award show Gullblyanten.