In Norway we have a Easter tradition to solve murder mysteries. 1881 (equivalent to 118 118) wanted to have a Easter campaign to showcase their slogan “We can help you with almost anything”. It was a fun game that stated with reading the stories from the newspaper ad or on Facebook and filling in the blanks. Then you sent a SMS with your answer and received clues when the main character called you! You also received e-mails from the detective confirming your answer regarding the murder weapon, and an e-mail confirming the murderer and saying “case closed”. This was a very popular campaign and 1881 received a lot of likes on Facebook and a lot of people called 1881 to get clues. I designed the whole campaign as well as participate in the creative process. Art Director was Nico Wahl.